The study of environmental communication looks at the way in which messages that we receive about the natural world via such things as news media, pop culture, advertising, and social media, and other mass mediated forums construct humans' relationship to the natural world and how we subsequently view and treat it. One area of interest to environmental communication scholars are the messages about climate change. Despite overwhelming consensus among the scientific community, there are still many who believe that climate change is a hoax. Dr. Hendry explores the messages of climate deniers and skeptics, where they originate, and how they go about constructing climate change as a non-problem.

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